​​

TWITCH is a leading wellness company redefining fitness experiences to help individuals achieve their health and wellness goals worldwide. Founded by Demitrus Willis, TWITCH combines innovative design with a results-driven approach to deliver exceptional fitness solutions. Mr. Willis began his journey studying Exercise Science at the University of Fresno while serving as an Aviation Electronics Specialist in the United States Navy. His transition into corporate fitness saw him excel as an Athletic Director and Head Trainer for top fitness brands, including Equinox, David Barton Gym, and 24-Hour Fitness, where he honed his expertise in Orthopedic rehabilitative exercise and gym management delivering premium fitness experiences.

​

Building on his industry knowledge, Mr. Willis launched a boutique gym design company, providing a turn-key solution for luxury high-rises, hotels, and military facilities. His clients included renowned names like W Hotels, The Related Group, and the U.S. Navy, with partnerships spanning leading equipment suppliers such as Technogym, Hoist, and Freemotion. Today, TWITCH carries forward this legacy by creating transformative wellness stretch services that inspire and empower clients globally, setting a new standard in the health and fitness industry.

 

As TWITCH moves forward, the mission is clear: elevate golf performance through science-driven rehabilitation and performance training built for the modern golfer. From amateurs committed to improvement to professionals competing at the highest level, TWITCH delivers systems that restore durability, sharpen movement, and unlock repeatable power. By redefining how golfers train, recover, and evolve, TWITCH is helping push the game forward—expanding what’s possible in golf performance and advancing the future of golf science, one athlete at a time.

​